When one of the world's major manufacturers of high quality ceramic tableware needed a website that worked harder for its customers and distributors, they chose to work with us here at Adaptive.

For more than 200 years, Churchill, based in Stoke-on-Trent, Staffordshire, has carved out a global reputation for delivering innovative products, and so it looked for a company that shared its passion for creativity and high performance to deliver its new online presence.

The website is called - www.churchill1795.com - reflecting the proud heritage of a British company that has been manufacturing since 1795.

Adaptive has created a web portal that helps Churchill's customers in the hospitality sector explore its extensive and ever-growing range of products quickly and easily. The website also enables Churchill's network of more than 500 distributors across the world to work efficiently and effectively to respond to customer requests through a seamlessly-integrated back-end system.

Strikingly beautiful images of Churchill products are showcased on the website along with exciting new functionality.

A major feature of the website is the ability for trade customers to create their own bespoke brochures - downloadable in pdf form - by mixing and matching products from various Churchill ranges. The website also includes online sample ordering - making it easier than ever to try products.

Amy Sellers, Churchill's Web Project Manager, said: "We wanted to create a site which offered more than an online catalogue but with features that help people decide which are the best products for them. Our ranges are becoming more diverse and it is important for users not to feel overwhelmed but also to get an understanding of complementary lines. The added features are designed to make the pre-ordering process as smooth as possible and offer a positive experience for users."

She added: "It has been great working with Adaptive on this project. With our specific requirements to create a unique visitor experience, Adaptive has demonstrated an expertise and flexible approach to our new website. Their determination to deliver the functionality and our ongoing plans to further add new developments will ensure Churchill's site remains innovative and market leading."

Visit the website at www.churchill1795.com