Case Study: New website launch for returning client
Steve Allen

We've been very pleased to recently reacquaint ourselves with a former client and work together on a brand new website for their business.

MRS Training & Rescue, formerly known as Mines Rescue Service, originally worked with Adaptive between 2011 and 2013, before a restructuring of their business meant that the management of their website had to be transferred to another company at the time.

However, when an email came in from MRS towards the end of last year to say they were looking to work with a new provider for their upcoming website, we met with the team and were delighted to be awarded the contract for their website development.

Working alongside the team at MRS, a specification was drawn up for the website during the first part of 2016 and the development then commenced. The site launched mid-May at

"From the initial meeting through to launch, Adaptive have been a pleasure to deal with and provided professional, expert advice, always available to talk to if needed." Julie Wilson, Marketing Manager, MRS Training & Rescue

A key aim of the new website was to not only reflect MRS' brand new name, identity and branding, but to also reinforce their core offering as a provider of high quality health & safety training courses. To that end, focus has been placed on promoting training heavily throughout the website, including the creation of an easy-to-use Course Finder tool to help customers easily find the right courses in the right locations for them.

The new site also includes a simple online course enquiry system, built in a way that can be easily expanded to full online course booking system in the future if required. Additional features of the site include a fully-responsive and mobile-friendly layout and attractive megamenu navigation to fully showcase the range of MRS' services at a glance.

MRS homepage

The team have worked particularly closely with MRS Training & Rescue's Marketing Manager, Julie Wilson, during the project. Speaking about the project, Julie said: "We are delighted with our new website and the support and advice Adaptive provided, which we continue to receive.

"From the initial meeting through to launch, Adaptive have been a pleasure to deal with and provided professional, expert advice, always available to talk to if needed.

"The project was delivered on time and in budget and we are now building upon this success, developing a long term partnership to grow and develop our online strategy."

MRS Course Finder tool

MRS have existed previously as Mines Rescue Service for over 100 years, traditionally based at the UK's numerous deep coal mines and providing highly-specialised confined space training and rescue services to the mining and similar industries. However, in more recent years as the UK's coal mines continued to decline, the business evolved their services to provide for a much wider audience and now deliver a large range of different safety-related courses at their various centres around the UK.

In 2015, following the closure of the last deep coal mine in Kellingley, Yorkshire, the company rebranded with the new name MRS Training & Rescue and now continue to deliver a variety of services to customers in the UK and beyond under the new brand, which the new website fully promotes.

Adaptive's Head of Client Services, Steve Allen, said: "It's been fantastic to reunite with MRS and work together again on this new project. We're delighted with the end result and have various plans to work with MRS to continue to evolve the new website over the coming months."

To find out more and to check out the new website, visit