The Problem

Drupal is widely recognised for its flexibility, scalability, and security, making it a preferred solution for organisations looking for a versatile CMS with powerful content editing, robust integrations, and an exceptional security track record.

However, while much attention is given to front-end design and functionality, the admin experience (AX) is often overlooked. Many agencies focus on delivering highly polished websites for users but fail to optimise Drupal for the people who manage content daily - website administrators.

Not only does this result in a significant time overhead, it also significantly restricts what admins are able to do within the CMS.

The Common Pitfalls in Drupal Admin Experiences

For many organisations, managing content in Drupal can be a frustrating experience due to:

  • CLUTTERED AND COMPLEX INTERFACES
    Default admin screens often contain too much information, making navigation overwhelming
     
  • INEFFICIENT CONTENT EDITING WORKFLOWS
    The standard editing experience can require multiple steps, slowing down teams that need to publish quickly
     
  • LACK OF USER-FRIENDLY MEDIA MANAGEMENT
    Uploading, organising, and embedding images, videos, and documents can feel outdated and cumbersome
  • RIGID CONTENT STRUCTURES
    Without the right configuration, Drupal can make it difficult to create flexible page layouts without developer involvement
     
  • INCONSISTENT PERMISSIONS MANAGEMENT
    Setting up the right roles and access controls can be complex, often leading to unnecessary restrictions or security risks
     
  • MANUAL LAYOUT DUPLICATION
    Without reusable components, users are forced to manually copy layouts when creating new pages, leading to inefficiencies and inconsistencies 

Many agencies leave Drupal’s admin experience largely untouched, assuming that content teams will simply "figure it out." 


This results in inefficiencies, frustration, and a missed opportunity to enhance productivity.

The Adaptive Approach

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At Adaptive, we take a different approach. We believe Drupal should be as easy to manage as it is powerful.

By combining Drupal modules with our own enhancements and custom-built components, we significantly improve the usability and flexibility of Drupal’s admin interface, making content management faster, easier and more intuitive - thereby making the true power of Drupal more accessible.

This is an approach, a toolkit and a playbook - we call it AX+

Introducing AX+: A More Usable Drupal for Admins

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Drupal Admin Experience Chart AX+ Improves Drupal AX AX+ contributed modules Adaptive enhancements to AX+ Role-Specific Enhancements for AX+ Sprint

THE DRUPAL ADMIN EXPERIENCE

Many users find Drupal’s admin interface challenging at first, but sentiment improves significantly over time as they become familiar with its capabilities.


THE INITIAL EXPERIENCE
New users often find Drupal’s admin interface complex, with a steeper learning curve than simpler CMS platforms, leading to low sentiment early on as they navigate workflows


THE TRANSITION PHASE
As users gain experience, they understand how Drupal works, workflows become second nature, and they appreciate its power and control, boosting confidence


THE LONG-TERM OUTLOOK
Once past the learning curve, sentiment improves dramatically, with many users preferring Drupal for its flexibility and scalability, though early frustration can still be a barrier without enhancements

THE AX+ ADVANTAGE

AX+ transforms the Drupal admin experience by simplifying the initial learning curve while retaining the flexibility that makes Drupal so powerful.


THE INITIAL EXPERIENCE
AX+ streamlines the admin interface, reducing complexity and making it far more intuitive for new users. This helps them get started faster, minimising early frustration and boosting confidence right from the start


THE TRANSITION PHASE
As users become familiar with AX+, they discover how to harness Drupal’s capabilities without being overwhelmed by unnecessary complexity. Workflows feel natural, and users can easily adapt as their needs grow


THE LONG-TERM OUTLOOK
With AX+, users not only master the system faster but also unlock the full power and flexibility of Drupal. This ensures a positive, productive experience long-term, without the steep learning curve traditionally associated with Drupal

Discover how AX+ makes Drupal’s admin experience simpler, more intuitive, and ultimately more powerful:

Smart Drupal Module Selection

We use a curated set of modules to enhance the admin experience, including:
 

  • ADMIN TOOLBAR
    Replaces the default menu with a more intuitive, dropdown-based navigation
     
  • LAYOUT BUILDER OR PARAGRAPHS
    Provides greater flexibility in structuring content while maintaining consistency
     
  • ENTITY BROWSER + MEDIA LIBRARY
    Improves media management with drag-and-drop functionality and better search tools
     
  • GIN ADMIN THEME
    A modern, cleaner admin interface that makes Drupal far easier to navigate
     
  • PERMISSIONS BY TERM
    Gives content managers fine-grained control over access without unnecessary complexity
     

These modules lay the foundation for a more usable admin experience while still maintaining Drupal’s power and flexibility.

Custom Enhancements and In-House Components

While off-the-shelf modules improve usability, they don’t always go far enough. That’s why we have developed our own Custom Components to further refine the experience, including:
 

  • A STREAMLINED CONTENT EDITING INTERFACE
    Removes unnecessary fields and reduces the number of steps required to publish
     
  • A DRAG-AND-DROP PAGE BUILDER
    Allows marketing teams to create flexible layouts without needing a developer
     
  • A SMARTER MEDIA EMBEDDING SYSTEM
    Makes it easier to reuse assets across multiple pages
     
  • ENHANCED REPORTING AND CONTENT INSIGHTS
    Available directly within the admin area, helping editors make data-driven decisions
     

These enhancements ensure that content teams can work faster and with more confidence, reducing reliance on technical support.

Role-Specific Dashboards and Workflows

Not every admin user needs access to every feature. We configure Drupal to show the right tools to the right people, ensuring:
 

  • EDITORS GET A FOCUSED, CONTENT-DRIVEN INTERFACE
    Direct access to publishing tools
     
  • MARKETING TEAMS CAN MANAGE LAYOUTS AND CAMPAIGNS
    Without needing deep technical knowledge
     
  • DEVELOPERS AND ADMINS RETAIN FULL CONTROL
    While ensuring content teams can't break key functionality
     

By tailoring the admin experience to specific roles, we make Drupal feel like a tool designed specifically for each team.

The Impact: Faster Workflows, Happier Teams

By optimising Drupal’s admin experience, we help organisations:
 

  • REDUCE TRAINING TIME
    New users can quickly get up to speed without extensive documentation
     
  • IMPROVE CONTENT PRODUCTION VELOCITY
    Editors and marketers can create, edit, and publish content faster
     
  • ENHANCE CONSISTENCY AND GOVERNANCE
    Structured workflows ensure content meets brand and compliance standards
     
  • REDUCED RELIANCE ON DEVELOPERS
    Teams can manage more without needing constant technical support
     

These enhancements streamline admin workflows, reducing costs, saving time, and empowering editors to manage content more efficiently without relying on developers.

Drupal Admin Experience Chart

THE DRUPAL ADMIN EXPERIENCE

Many users find Drupal’s admin interface challenging at first, but sentiment improves significantly over time as they become familiar with its capabilities.


THE INITIAL EXPERIENCE
New users often find Drupal’s admin interface complex, with a steeper learning curve than simpler CMS platforms, leading to low sentiment early on as they navigate workflows


THE TRANSITION PHASE
As users gain experience, they understand how Drupal works, workflows become second nature, and they appreciate its power and control, boosting confidence


THE LONG-TERM OUTLOOK
Once past the learning curve, sentiment improves dramatically, with many users preferring Drupal for its flexibility and scalability, though early frustration can still be a barrier without enhancements

AX+ Improves Drupal AX

THE AX+ ADVANTAGE

AX+ transforms the Drupal admin experience by simplifying the initial learning curve while retaining the flexibility that makes Drupal so powerful.


THE INITIAL EXPERIENCE
AX+ streamlines the admin interface, reducing complexity and making it far more intuitive for new users. This helps them get started faster, minimising early frustration and boosting confidence right from the start


THE TRANSITION PHASE
As users become familiar with AX+, they discover how to harness Drupal’s capabilities without being overwhelmed by unnecessary complexity. Workflows feel natural, and users can easily adapt as their needs grow


THE LONG-TERM OUTLOOK
With AX+, users not only master the system faster but also unlock the full power and flexibility of Drupal. This ensures a positive, productive experience long-term, without the steep learning curve traditionally associated with Drupal

Discover how AX+ makes Drupal’s admin experience simpler, more intuitive, and ultimately more powerful:

AX+ contributed modules

Smart Drupal Module Selection

We use a curated set of modules to enhance the admin experience, including:
 

  • ADMIN TOOLBAR
    Replaces the default menu with a more intuitive, dropdown-based navigation
     
  • LAYOUT BUILDER OR PARAGRAPHS
    Provides greater flexibility in structuring content while maintaining consistency
     
  • ENTITY BROWSER + MEDIA LIBRARY
    Improves media management with drag-and-drop functionality and better search tools
     
  • GIN ADMIN THEME
    A modern, cleaner admin interface that makes Drupal far easier to navigate
     
  • PERMISSIONS BY TERM
    Gives content managers fine-grained control over access without unnecessary complexity
     

These modules lay the foundation for a more usable admin experience while still maintaining Drupal’s power and flexibility.

Adaptive enhancements to AX+

Custom Enhancements and In-House Components

While off-the-shelf modules improve usability, they don’t always go far enough. That’s why we have developed our own Custom Components to further refine the experience, including:
 

  • A STREAMLINED CONTENT EDITING INTERFACE
    Removes unnecessary fields and reduces the number of steps required to publish
     
  • A DRAG-AND-DROP PAGE BUILDER
    Allows marketing teams to create flexible layouts without needing a developer
     
  • A SMARTER MEDIA EMBEDDING SYSTEM
    Makes it easier to reuse assets across multiple pages
     
  • ENHANCED REPORTING AND CONTENT INSIGHTS
    Available directly within the admin area, helping editors make data-driven decisions
     

These enhancements ensure that content teams can work faster and with more confidence, reducing reliance on technical support.

Role-Specific Enhancements for AX+

Role-Specific Dashboards and Workflows

Not every admin user needs access to every feature. We configure Drupal to show the right tools to the right people, ensuring:
 

  • EDITORS GET A FOCUSED, CONTENT-DRIVEN INTERFACE
    Direct access to publishing tools
     
  • MARKETING TEAMS CAN MANAGE LAYOUTS AND CAMPAIGNS
    Without needing deep technical knowledge
     
  • DEVELOPERS AND ADMINS RETAIN FULL CONTROL
    While ensuring content teams can't break key functionality
     

By tailoring the admin experience to specific roles, we make Drupal feel like a tool designed specifically for each team.

Sprint

The Impact: Faster Workflows, Happier Teams

By optimising Drupal’s admin experience, we help organisations:
 

  • REDUCE TRAINING TIME
    New users can quickly get up to speed without extensive documentation
     
  • IMPROVE CONTENT PRODUCTION VELOCITY
    Editors and marketers can create, edit, and publish content faster
     
  • ENHANCE CONSISTENCY AND GOVERNANCE
    Structured workflows ensure content meets brand and compliance standards
     
  • REDUCED RELIANCE ON DEVELOPERS
    Teams can manage more without needing constant technical support
     

These enhancements streamline admin workflows, reducing costs, saving time, and empowering editors to manage content more efficiently without relying on developers.

See AX+ in Action

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A Smarter Drupal Admin Experience with Adaptive

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This entire page was built using AX+ without a single line of code. It’s a testament to how we’ve reimagined Drupal’s admin experience, making it faster, more intuitive, and more flexible. With AX+, managing content isn’t just easier - it’s empowering.

 

If your content teams are struggling with Drupal’s admin interface, let’s talk. We can help transform your Drupal experience - not just for your users, but for the people who manage your site every day.

Contact Us To Learn More

About the Author
Optimising Drupal’s Admin Experience: Introducing AX+
Steve Allen
Head of UX
15+ Year Adaptive Service Award
UX Accredited |
Accessibility |
Drupal Ripple Maker |
Agile |
System Design |
Systems Integration
Full bio
UX
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