United Christian Broadcasters (UCB)

Working with

since 2014

Client Sector

Services Delivered To Client

About the Client:

UCB is a leading Christian media charity, broadcasting across multiple platforms including national DAB radio and online, and providing thought-provoking, life-changing resources to churches, Christians and people seeking a better understanding of the Christian faith.

UCB transmit two radio stations together with their own TV channel, UCB TV. They also publish the daily devotional, The Word for Today, which reaches more than a million people across the UK and Ireland.

Our Work for UCB:

UCB originally approached us here at Adaptive in 2014, looking for help and support to improve the performance and infrastucture of their incredibly popular website, ucb.co.uk.

Reaching more than a million people across the UK and Ireland, the website was regularly struggling to handle the load generated by such high traffic and, as a result, was experiencing downtime on an unacceptable scale. After initially working with UCB to improve the caching and performance on the site, we then moved them to a new hosting environment within Amazon Web Services during 2015. This has enabled the site to successfully handle the large volume of traffic it attracts without issues, capitalising on AWS's elastic infrastructure to scale server resources up automatically during busy periods.

In 2016, we worked with UCB to launch a new website for their fundraising and appeals. The website featured a simple but attractive design aimed at informing visitors about the appeal and its need, and to encourage supporters to donate to the appeal to fund the charitable organisation. It also used a bespoke online donation form, integrated with online payments and address finder tools, to make it as easy as possible for donors to support UCB.

In 2017, we began the process of developing a brand new Drupal website for the organisation.as well as incorporating the previous fundraising functionality, the new site also showcases all that UCB offers in terms of their radio, TV and print services. It also details the background to UCB’s mission, demonstrates how the organisation helps people all around the world and also shows how website visitors can get involved, support UCB and help spread the word. At the heart of the new Drupal development is a complex integration between the site and two of UCB’s other key tools – their CRM system, Raiser’s Edge, and their email marketing service, Adestra.

The new website launched early in 2018. Read more details about the project here. Our Drupal support team continues to work closely with UCB's own marketing and broadcast teams to further improve the site and add new features and functionality to it.

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