Persona Card

Goals

  • Drink less coffee
  • Win the office quiz
  • Stop swearing

Pain Points

  • Lateness
  • Untidiness
  • Notts Forest

Backstory

Dan’s career spans over 25 years in IT, web technologies, and Cyber Security, including a decade with the Daily Mail Group. Originally from software development, IT, and security, Dan developed a practical, business-oriented approach to technology, making him skilled at leading teams in delivering results-driven projects.

Role at Adaptive

As Managing Director and owner, Dan focuses on building a supportive work environment where the team can thrive. His aim is for Adaptive to deliver strong, consistent results for clients while fostering a positive team culture.

Outside of Work

Outside of Adaptive, Dan is a Partner at TDMP, where he channels his passion for SEO and digital strategy. He enjoys following Derby County, traveling, and staying current with tech trends, especially AI.

20 years

as Adaptive MD

10 years

at DMGT as CTO

52 years

Derby County fan

4

Children

Latest Insights from Dan

Adaptive + Pantheon
What Hidden Traffic Means for Your Pantheon Costs
Drupal AI translate
Automating Multilingual and Accessible Content in Drupal With AI
Adaptive Launch
Adaptive - New Website Build
Team Building Day
Bringing the Team Together: A Round-up of Our Social Events
drupal-ai-logo.
Useful AI Modules for Drupal
Security Blog
How Cross-Site Scripting Vulnerabilities Can Harm Your Drupal Website
ili-crown-commercial-service-supplier-badge
Adaptive awarded place on Digital Outcomes and Specialists 6 framework
Persona Card

Goals

  • Drink less coffee
  • Win the office quiz
  • Stop swearing

Pain Points

  • Lateness
  • Untidiness
  • Notts Forest