Overview
Direct Digital is a leading provider of high-end digital cinema and broadcast equipment, servicing the film, television, and photography industries. Their eCommerce platform plays a critical role in offering seamless access to their extensive product catalogue. Adaptive has been a key partner in supporting their digital infrastructure and enhancing their user experience (UX).
Our Relationship
Adaptive’s partnership with Direct Digital involves delivering robust support and hosting services to ensure the reliability and performance of their eCommerce platform. We’ve worked closely with their team to design a user-focused platform and integrate their Panavision ERP system, enabling a seamless connection between inventory management and their online storefront.
Services Provided
Adaptive provides a range of tailored services to Direct Digital, including:
- Support and Hosting: Maintaining a secure, high-performance, and reliable platform for their eCommerce needs.
- UX Design: Creating a user-friendly interface to improve navigation and customer satisfaction.
- Integration: Connecting their Panavision ERP system with the eCommerce platform to power real-time inventory management, pricing updates, and order fulfilment.
Future Growth
As Direct Digital continues to expand its eCommerce capabilities, Adaptive is committed to supporting their growth. Future plans include further optimising the integration with Panavision ERP and exploring new opportunities to enhance the user experience, ensuring the platform evolves alongside their business needs.