This privacy policy sets out how Adaptive Web Ltd uses and protects any information that you give us when you use this website.

Adaptive Web Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from October 2012.
Any questions regarding this Policy should be sent to or by post to the Data Protection Officer, Adaptive Web Ltd, The Mill, Lodge Lane, Derby DE1 3HB.

Who are we?

We’re Adaptive Web Ltd, a Derby-based web development company specialising in Drupal, an open source website content management system and development framework. Our limited company number is 04804503. Our registered address is Unit 6 Heritage Business Centre, Derby Road, Belper, Derbyshire, England, DE56 1SW. For the purposes of the Data Protection Act and General Data Protection Regulation we are both the controllers and processors of your data.

How do we collect information from you?

We obtain information about you when you use our website, for example, when you use the form on the Contact Us page. We also gather information via Google Analytics about visitors to the site, for example, the pages you visit and how long you spend there; we do this to help improve our website and the services we offer.

What we collect

We may collect the following personal information:

  • name and job title

  • contact information including email address

  • demographic information such as postcode, preferences and interests

  • other information relevant to customer surveys and/or offers

  • IP address and geographical information linked to this address

What we do with the information we gather

We require this information to understand your needs and provide you with a better service and, in particular, for the following reasons:

  • Responding to enquiries through the Contact Us page.

  • Internal record keeping.

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. We will only do this if you have explicitly opted in to receive such communications.

  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests. Again, we will only contact you for this purpose if you have given us permission to do so.

How long do we keep your information?

For general enquiries from people who are not our customers, we will keep you information for up to two years. For customers, we will keep your data for up to two years after any business relationship is concluded, or for as long is as required by law.

Who has access to your information?

We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.
Third Party Service Providers working on our behalf: We may pass your information to our third-party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to send you mailings). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our staff and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our products and services, then you can select your choices by ticking the relevant boxes situated on the form on which we collect your information.
We will not contact you for marketing purposes by email, phone or post unless you have given your prior consent. You can change your marketing preferences at any time by contacting us by email: or telephone on 0800 321 3187.

How you can access and update your information

The accuracy of your information is important to us. If you believe that any information we are holding on you is incorrect or incomplete, please email us at:, or write to us at: Adaptive Web Ltd, the Mill, Lodge Lane, Derby DE1 3HB.

You have a right to ask for a copy of the information we hold about you. To request this information please email us at:, or write to us at: Adaptive Web Ltd, the Mill, Lodge Lane, Derby DE1 3HB. As we have a duty of care to ensure there is no unauthorised access to personal information, we may require proof of your identity before any information is released.


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic and reports anonymised traffic data to our analytics software. Cookies allow web applications to respond to you as an individual.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.