The Adaptive team currently comprises of 20 full-time employees and is steadily expanding as we continue to build our client base in support and development services. The team is extremely stable with many of the team having worked together for over 15 years.

Our team is made up of experts in their field - including 14 Drupal developers, 2 server/hosting specialists, 2 Project Managers and 2 Account Managers - with many years of experience in developing and delivering innovative projects. We work hard to bring this significant experience to bear on every project we deliver.

Within the overall Adaptive team, our dedicated Drupal support team focused on delivering responsive support, ensuring quick response to support requests. Our development team tasked with large/longer-term development projects.

Adaptive Senior Team

Dan Frost
Managing Director

With more than 20 years’ experience of IT and web technologies, including 10 years within the Daily Mail Group, Dan combines cutting-edge technical knowledge with commercial awareness and business development expertise. Ideally placed to advise on all aspects of technology in business - he knows what makes websites successful in terms of audience engagement and conversions to sales having steered many projects and teams to national and international success.

Steve Allen
Head of Client Services

Steve oversees our operations and business development and is a key contact for many of our customers. Steve knows Drupal inside out - from the perspective of both a developer AND a customer. He combines sound technical skills with a thorough and passionate approach to customer service. He also previously worked for the Daily Mail group and has worked alongside a number of members of the Adaptive team for more than 15 years.

Pete Graylish
Chief Technical Officer

A PRINCE2-qualified technical project manager, Pete has more than 16 years’ experience in delivering website design and web application development projects with a strong commercial focus. Pete delivers new/major projects for Adaptive. Through extremely strong organisation and communication skills, along with his vast technical knowledge, Pete ensures we architect and deliver projects in the most effective and efficient ways possible.

Debbie Heard
Project Manager

Debbie is our major projects manager, overseeing our larger development projects to ensure all customer needs and objectives are delivered. PRINCE2 qualified, Debbie has been delivering large-scale web projects for more than 9 years. Debbie is another former member of the team from the Daily Mail group so has the familiarity and knowledge to get the most out of the team, maximising quality and efficiency in all our big new-build projects.

Matt Burke
Senior Developer

Part of Adaptive's founding team, Matt has been working with Drupal since 2006 and is a specialist in pushing the boundaries of its use through the creation of innovative custom modules. Like all the Adaptive team, Matt is focused on usability and commercial considerations and tailors his advice and solutions to the specific needs and objectives of the customer.

Kiel Bull
Client Support /Manager

With over 13 years of agency experience, Kiel has worked on a wide range of design and web projects. His combined technical knowledge, design eye and management skills enable him to develop fantastic client relationships and deliver quality projects. Kiel is responsible for the coordination of our Drupal Support team.

Kate Frost
Finance Manager

As a founder and co-Director of Adaptive, Kate keeps the business running smoothly and takes care of financial and HR matters within the business. Kate is typically the first port of call for any help with invoicing queries and other financial matters. She's also Dan's wife so has that cross to bear...

Our Drupal development and support specialists